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Marketing Desire: How to Create Your Own Blue Ocean

Marketing Desire: How to Create Your Own Blue Ocean

After sparking the “beautiful little witch” beauty trend amongst Japanese women in their 40s, master marketing specialist and magazine editor Yamamoto explains how readers can find their own “blue ocean” (a new, untapped market). Covering everything from finding and creating your new market, to how to protect it from competitors, this is the definitive book on marketing in the 21st century

But what exactly is a “beautiful little witch?”

She’s a middle aged woman, primarily in her 40s, who is in search of the perfect balance between graceful, beautiful aging and youthfulness. This blue ocean market has sparked the development of hundreds of new anti-aging, cosmetic, health, fashion, hair care, esthetic, and medical cosmetic procedures worth approximately $13 billion US dollars a year!

In a world filled with red ocean markets it’s increasingly difficult to find blue oceans. However, the key to finding a blue ocean is not to look for it, but rather, make it yourself. Learn how to create new customers, products, solve your marketing troubles and more with this single book!

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Married by Disaster

Married by Disaster

The disaster struck northeast Japan on 11 March has caused grave physical damages but it has also left significant impact on individuals’ relationships, especially women’s perceptions on love life. Since the disaster, not only that there has been a surge in both numbers of marriage and divorce, but consumption and lifestyle patterns are also beginning to change. Toko Shirakawa, the journalist of bestselling Marriage Hunting which has been sold more than 190,000 copies, explores the background of such marriages resulting from disaster, and social changes that may be triggered in near future. 

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Maya’s Story

Maya’s Story

Near the end of her 8th grade year Tsukino Maya is asked out by her classmate Koitaro, an active and popular young author, but his reasoning is a bit strange: he needs material for a novel that he’s writing.  She is a bit put off at first but is eventually convinced by him to give it a try.

As time goes by her reluctance starts to melt away.  The more time she spends with Koitaro the stronger her feelings for him become, and the more she begins to think that she might like to be a writer as well.

Maya’s Story is a straightforward yet charming and refreshing story of young romance.  You will no doubt find yourself attached to Maya and Koitaro as they navigate the trials of adolescence.  

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Men Who Don’t Listen, Women Who Don’t Explain

Men Who Don’t Listen, Women Who Don’t Explain

Whether it be due to nature or nurture, one thing is for sure:  different people have different communication styles. 

Men Who Don’t Listen, Women Who Don’t Explain discusses the specific differences between how the men and women tend to think, and how to best navigate those differences. 

Author Tatsunari Iota demonstrates that these same tendencies exist in us all regardless of our gender.  Learning to recognize different people’s approaches to communication, as well as your own, will help you immensely in your personal and professional life!

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Men Who Don’t Listen, Women Who Don’t Explain: Illustrated Edition

Men Who Don’t Listen, Women Who Don’t Explain: Illustrated Edition

Men Who Don’t Listen, Women Who Don’t Explain discusses the specific differences between how the men and women tend to think, and how to best navigate those differences.

Author Tatsunari Iota demonstrates that these same tendencies exist in us all regardless of our gender. Learning to recognize different people’s approaches to communication, as well as your own, will help you immensely in your personal and professional life!

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Men Who Won't Marry - How and Why Their Numbers Are Growing, and What Their Lifestyle Means to the Market

Men Who Won't Marry

The population of men who remain unmarried for life has grown so drastically that they are no longer a minority.  Their growing numbers result in increased potential for consumption as well as marketing to match.  These men seem to pay no mind to the concept that women are supposedly the ones that spur consumption.

 

Now that these “solo men” men have become such a force, new marketing has begun to surface based on qualitative studies of their behavior, personality, lifestyle, and consumption habits.

 

Some common shared characteristics include:

• Generally between their twenties and their fifties

• Living by themselves, as opposed to with their family

• Working full time, not relying on their family financially

• They value freedom, independence, and self-sufficiency

 

Men who satisfy these four criteria are referred to as “solo men” in this book.  When we analyze what these men have in common, we begin to see many similarities that seem to transcend age and generation:

• It’s not that they can’t marry, it’s just that they don’t

• They greatly value their alone time

• They want to spend their money on themselves

• Their average salary is around ¥3 million (about $25,500)

• They want to be praised though they rarely praise others

• They want to hang out with friends, but they also desire to be alone

• They go shopping daily.  The supermarket is their refrigerator

• They can’t resist sales and limited edition products

• They are miserly spendthrifts

• More than being liked, they just hope not to be disliked

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Message Book for You

Message Book for You

The special edition of the popular “just for you” message book has arrived! With heartwarming illustrations by illustrator Eri Sonoda on each blank page, this is the perfect book to give to someone special. You can write on each page yourself, or fill the book with messages from all your friends and family. With limitless possibilities, you can make the perfect present for that special someone in your life.

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Message Book: Happy Birthday

Message Book: Happy Birthday

Give the ultimate present this year: the gift of love.

With heartwarming illustrations by illustrator Eri Sonada on each blank page, this is the perfect book to give to someone special. You can write on each page yourself, or fill the book with birthday messages from all your friends and family.

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Midnight Eudaemonics

Midnight Eudaemonics

According to author John Kim, “happiness is when a person is able to be themselves. Happiness is when a person is able to live a life in which they love themselves.”

Reflecting upon all the troubles and worries he personally experienced during his 20s and how he resolved them, readers will find their hearts mysteriously feel lighter and refreshed after they finish reading. 

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Mind Map to Learn Chinese Grammar

Mind Map to Learn Chinese Grammar

Followed by its English edition of this Language Mind Map series that has sold for 50,000 copies, its Chinese version is finally released. Our edition is far easier to learn compared to other similar titles as it provides an overall mind map of everything you need to know when learning Chinese grammar, not necessarily only explaining segments such as verbs and adjectives. This is the easiest book to learn Chinese for beginners.

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