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Based on a lecture at New York University that drew attention from coaches around the world given by author Mamoru Itoh, the founder and CEO of a leading coaching firm in Japan, this book introduces management methods that optimize employees' outputs.This method, which requires you to spend only three minutes on a short and focused conversation with a single employee, is based upon Itoh’s firm belief in the importance of managers engaging with their employees. This unique management style combines both Eastern and Western management philosophies, melding the strengths of Japanese management styles with coaching techniques highly regarded in Western countries.


About the Author

Mamoru Itoh

Itoh is the CEO of COACH A, Ltd., and the chairman of Discover 21 and Catchball 21 Internet Network Solutions.

Itoh is the first Japan-based master certified coach accredited by the International Coach Federation in Japan, and is also recognized as the pioneer in professional coaching in Japan. 

Itoh has written a variety of books on coaching, including Three-Minute Coach , and Coaching Management: The Revolution of Management .

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