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Why is it that whatever product certain companies turn out sells instantly?

It’s because their employees know what products sell!

With this single volume you can learn not only the basics of vital businesses, but also how to generate new ideas and products.

Highlighting 31 highly successful companies like Apple, Amazon, Toyota, Facebook, Unilever, Zara, and Starbucks, readers can find out why social games are such cash cows, how free services generate profit, and how to find their own “blue ocean” to create a successful business.

Filled with detailed case studies, the fully-illustrated Business Models 101 not only provides readers with hints to help them come up with new ideas and innovations, but also multiple pages of worksheets to help readers fully absorb and apply the strategies introduced. Perfect for those looking to brush up their business skills or study groups.


Chapter 1. The Basics of Business Models Chapter

2. Three Strategies for Digital BusinessesChapter

3. Using Social Media to Enhance Your BusinessChapter

4. Business Models to Enhance ProfitChapter

5. How to Use Customers to Grow Your BusinessChapter

6. Business Models Enhanced by CompetitionChapter

7. Distribution Channels and Business ModelsChapter

8. How to Create a New Business

About the Author

Carl Atsushi Hirano is a guest lecturer at Harvard Business School, a professor at BBT University in Japan, and the president of Net Strategy, Inc. After receiving B.A. from the University of Tokyo, he worked for a variety of Japanese companies, including Rakuten, Tower Records, and NTT Docomo, where he made the “Mobile Wallet” (Osaifu Keitai) application a smash success.

In addition to his work with educational institutions and as a consultant, Hirano is also an active lecturer and writer, with his titles becoming bestsellers in Korea, Taiwan, and other foreign countries.

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