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  4. Business Bushido in the Global Generation


Bushido can be found at the very roots of Japanese business culture. This confuses many foreigners especially when they come across following situations that distinguish the differences between culture of Japan and others;

- Employees are loyal to the companies they work at

- People often apologize, especially at the workplace without any particular reasons

- It is common to visit temples and shrines to pray

- Japan somehow maintains sufficient economic power despite its lack of resources

If you learn more about the Bushido spirit you will be able to understand cultural differences, which, surprisingly, a lot of Japanese people never notice. Bushido has been the ideal model from the archaic period, which was refined in the era of Samurai, later spreading to commoners during the Meiji Restoration. Bushido thought is continuously at the center of Japanese people’s lives.

The author, a former Israeli ambassador in Japan, who has mastered martial arts including Karate, Judo, and Iaido, analyzes Japanese culture and its distinctive characteristics from a foreigner’s perspective. Explaining the origin and development of Bushido, classical essentials written by Musashi Miyamoto and Inazo Nitobe, and Bushido techniques that can be applied to business situations, the book illustrates the influence of Bushido in today’s society and its advantages.


About the Author

Eli Cohen

After being Deputy of Ma'ale Adomim, Assistant Minister of Defense, the president of a high-tech company, and Congressional Representative of the Likud Party, Cohen lived in Japan from 2004 to August 2007 as the Israeli Ambassador to Japan. He is currently the Honorary Chairman (Master) of Israel’s Shotokan Karate Association and the Far Eastern Tlalim Group Representative. Cohen studied Mathematics and Physics at the Hebrew University of Jerusalem, and acquired an MBA at Thames Valley University, London.

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