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Is it true that cheap people tend to be overweight and are more likely to fall into debt?

Are men really unsympathetic towards people they dislike?

Why do we get pleasure from the unhappiness of others?

According to the latest in neuroeconomic research from scholars Ohtake, Sakura and Tanaka, these seemingly unconnected factors human traits greatly impact our economic decision-making processes.

The first section of this book uses research on how we make economic decisions based upon a questionnaire about the lottery tickets and our ability to hold out for greater amounts of money or accept what we can immediately receive. In the second section, the authors explore what neurochemical levels are like in our brain as we make economic decisions, as well as how feelings of trust, compassion, sympathy and jealousy effect our choices. 


About the Author

Fumio Ohtake

Ohtake is currently a professor at the Institute of Social and Economic Research, Osaka University. He earned his Doctorate from the Graduate School of Economics, Osaka University, and was awarded the Medal of Japan Academy Prize in 2008 for his work Nihon no Fubyoudou.

Osamu Sakura

Sakura is a professor at The Interfaculty Initiative in Information Studies/Graduate School of Interdisciplinary Studies, The University of Tokyo. He earned his Doctorate from The Graduate School of Science, Kyoto University.

Saori Tanaka

Tanaka is currently an associate professor at The Institute of Social and Economic Research, Osaka University. After graduating from the University of Osaka in 2001, she earned her Doctorate in Information Science from the Nara Institute of Science and Technology. 

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